Editorial: Family Offices – The Final Frontier?

Are family offices the largest remaining non-derivatives-using holdout? For a long time the U.S. retail and high-net-worth sector was a missing piece of the business puzzle for derivatives sales desks, but, as we cover in this quarter’s magazine, that sector no longer lags so far behind its equivalent in Europe or Asia. One topic that did come up when reporting on it, however, was how difficult it is to sell derivative-based products to family offices.